Challenge
Honkai: Star Rail needed creator content that could speak to RPG players, anime-style game fans, mobile gamers, and livestream communities while keeping CPI and install performance visible.
All case studies
HoYoverseHonkai: Star RailSpace fantasy RPG
HoYoverse — Honkai: Star Rail creator campaign
Echolinks helped HoYoverse activate 42+ creators for Honkai: Star Rail, supporting creator-led RPG acquisition with average CPI under $6.50.
Measurement layer
AppsFlyer / Adjust attribution workflow
Performance snapshot
Average CPI under $6.50 / 42+ creators
42+ creatorsAverage CPI under $6.50RPG audience targetingMMP-ready measurement
42+
Creators
Under $6.50
Average CPI
Space fantasy RPG
Category
MMP-ready performance tracking
Measurement
Campaign brief
RPG creator content connected to acquisition tracking.
Honkai: Star Rail is a HoYoverse space fantasy RPG. Echolinks supported creator-led product demos, RPG audience targeting, and performance tracking to connect sponsored content with attributed installs.
Echolinks strategy
Echolinks built a creator mix across RPG, anime, gaming commentary, mobile gaming, livestream, and entertainment channels. The campaign focused on creators who could show the game's world, characters, gameplay loop, and onboarding path.
Execution
Echolinks coordinated creator selection, briefs, tracking links, performance visibility, and campaign optimization. Each creator was evaluated by CPI, install volume, audience relevance, and content engagement.
Performance results
The campaign activated 42+ creators and achieved an average CPI under $6.50. Creator-level optimization and MMP-ready reporting helped turn creator content into a trackable acquisition channel.
Cost / Quality / Value
Measurement approach
Echolinks connected creator-led RPG content to MMP-ready tracking and creator-level reporting. Public results include 42+ creators and average CPI under $6.50. ROAS, LTV, retention, and revenue signals should be referenced only as measurement categories, not public results.
Creator mix
RPG creators, anime and gacha audiences, gaming commentators, livestream communities, mobile gaming reviewers, and entertainment creators selected by audience and content format fit.
What made it work
RPG and anime audience fit
Creator fit by audience and content format
Trackable campaign links and performance visibility
Creator-level optimization
Multi-format creator execution
Campaign visuals
Campaign media used for creator review.
Creator campaign frame
Creator campaign frame